We can develop a wide variety of promotional tie-in and on-pack products to push and support your marketing strategy and brand direction.
Do You Already Have a Brand Character or Mascot?
We can use your existing brand characters or mascot in a book, game, and other promotional products that we create for your brand/product. If you need to create friends for your Brand Character or need your current character/mascot spruced up or brought up to date, we can do that as well.
Don't have a brand character or mascot?
If you don't have a brand character/mascot yet, no worries - we can create the perfect one for you!
We follow specific steps to study your market and develop a brand character that will communicate to your targeted age groups and demographics.
We consult with you at each step to ensure the project is staying on the right track and that we come up with the best possible character. We can also conduct focus groups and surveys to obtain feedback from consumers. At completion, we deliver a full Brand Character package.
On-Pack and Point-of-Sale Books and Games
One of our best skills is developing effective on-pack promotional books and games that feature your brand characters in the stories and subtly incorporate your branding message.
We can create stories that revolve around your brand character and are packed with adventures and fun that captivate your kid consumers' imagination and build brand loyalty.
We take care of all phases of production, from concept development, writing, storyboards and illustartions to book layout, game programming, and even printing if needed.
Animated Clips and Webpisodes
Animated video content can be an extremely beneficial addition to a marketing campaign and gain excellent exposure for the brand.
One of the top concerns with animated content is how captivating it is for the audience, and whether it leaves a lasting impressing in their minds.
We work to fully understand your consumer base so that our creative process and animation design is as relevant and effective as possible.
We can animate in many styles and offer versatility to match your product. Most animation we do is in 2D Flash. All artwork and animation is done in-house and we never outsource our projects to other companies.
Online Contentwith Product-Code Access
We can design a campaign that includes a unique access code with each product, either as a label or printed on or inside the packaging.
The access code provides the consumer access to the brand's website where they can watch videos, play free games and download books, cartoons, and activities.
We can develop the entire campaign from the website development and online content creation to the packaging access code tie-in and on-pack promotion.
Online and CD-Rom Games
Computer games can be harnessed to promote your brand in a fun and educational way. By providing fun positive games, we promote the brand not only with the child but also with the parent who appreciates the positive influence on the child.
We can develop the games from start to finish, including the design and characters, the various storylines that the games will be based on, the programming of the games, and even the production of the CD-Rom if needed. Online games can be produced to fit your existing website and used to encourage repeat visits and build brand awareness and loyalty.
Coloring BooksandActivities
We can create original and fun coloring books, mazes, puzzles, find the differences, word searches, and other activities, and customize them to promote your brand.
These activities can be made into a free promotional handout, used as a placemat or while waiting at the dentist's office, or can be give out as prizes or as a bonus for purchasing your product.
We can customize these activities to the age group you are targeting, or produce several different sets of activities for different age groups.
Product Packaging
To maximize their impact, the brand characters should ideally designed into and be part of the product packaging.
We can adapt your existing brand character and add it into your existing packaging in a creative way, or we can incorporate your new brand characters and create a new packaging theme to go along with them.
Action Comics
For kids 6 and up, we can create an action comic that can be given out to your customers on a weekly or monthly basis. This develops a stronger relationship with your customers and puts your brand's name in front of them again and again.
The action comic can utilize your brand characters and also incorporate your marketing messages into the stories. There are many ways to do this and we will work with your to identify the best approach for your product.
Custom Products & Services
If you have other needs for your brand, we can work together to develop a custom solultion that will fit your needs, including:
- Illustrations; original or using your Brand Character.
- Graphic design.
- Layout
- Creative Writing.
- Copy-writing.
- Books for promotions with Brand Characters.
- Books that relay marketing / nutritional messages to kids or parents.
- Instructional / Educational books that explain or sell your product.
- Coloring Books.
- And more!