"WG-Team" Series - Promoting Nutrition the FUN WAY!
2008 and 2009 Nestlé Autumn Promotions

This series comprises six 56-page books, with games, to promote the Whole Grain advantage in Nestlé cereals.

In each book the WG-team is aided by one of the Brand Characters of the cereals in their adventure to solve a mystery.

Data about the food pyramid, the importance of exercise, the effect of whole grain on the energy we have during the day and many more nutritional points to leading a healthy life are integrated in these stories in a Fun and Very Cool way!

 
     
   

Printed and Distributed in 2007, these books feature Nestlé Portugal's character Yoco, and were fully produced by Pearls & Shells for Nestlé to use as a promotional gift with certain yogurt packages. Sold over 130,000 copies of each book.

  

The Adventures of Yoco

The series comprises three 80-page cartoon books:

         Yoco and the Land of                            Yoco and the

               Magic Secrets                             Pharaoh's Treasure

              

Yoco and the Incredible Invention
     
   
Overcoming Obstacles Series

The series is designed to help young children overcome common phobias. There are three books in the series:

  • Who's Under My Bed

  • A Dinner for Two

  • Put on Your Goggles, Mr. Bubbles

A Dinner for Two was written to encourage children to eat healthy foods. In the book, our hero Becky meets Mr. Wolf who shows her how wonderful it could be to eat foods that she does not usually like.

Who's Under My Bed addresses fears of monsters under the bed while Put on Your Goggles, Mr. Bubbles shows children that taking a bath can be a lot of fun!